Offset Printing vs. Digital Printing
Offset printing transfers an image from aluminum plates to a rubber blanket and then to paper, so it needs setup but is efficient and color-accurate at high volume. Digital printing skips the plates and uses toner or liquid ink, which suits short runs such as 100 flyers or 20 greeting cards. Digital is also the only practical option when each piece carries unique data like a name, address, or code. Offset gives access to specialty materials and inks, including fluorescent and metallic, so match the method to your quantity, personalization, and look.

